There’s many ways to support the Black community through donations, protesting, educating yourself, writing to your government representatives, and most importantly, listening. One valuable way to make an impact? Put your money where your mouth is and purposefully shop and support Black-owned businesses.
For your convenience, we at Gen/C have compiled a list of some of our favorite Black-owned wellness and fashion brands to support with your dollars, and encourage you to continue to actively seek and support more growing Black businesses.
This sustainable shoe brand creates handcrafted pieces made by artisans from Nairobi, Kenya to NYC. Designed in Brooklyn, these shoes utilize traditional African construction practices and techniques while contributing to a more sustainable, artisan-powered shoe industry.
Rebecca Henry and Akua Shabak, a mother-daughter pair, design pieces rooted in the spirit of the African continent and diaspora. Storytelling is essential to the creation of their collections, and they’ve collaborated with many African artisans in an effort to provide a bigger platform for African design.
This brand was created in 2018 by Neumi Anekhe, a New York based stylist. It focuses on creating the perfect basics alongside elegant jewelry that will surely become staples in your wardrobe.
Brooklyn based founder Bronté Laurent’s love for the female mind inspired her to create clothing that makes women feel confident, empowered, and sensual. She creates timeless pieces that also incorporate recycled materials and sustainable packaging.
Established in 2012, BYCHARI is an effortless, unique and modern jewelry brand. Each handmade piece is designed for women who appreciate simplicity but demand luxury–– just as founder Chari Cuthbert does.
CEO and founder Veronica Smith created Alchemy Body Shop when she saw a need for natural and organic skincare products that were affordable and accessible. The brand sells candles, balms, body butters, healing oils, and bath scrubs—all with natural and clean ingredients.
This brand creates wellness bath soaks that combine extraordinary visual effects, over 176 antioxidants, plant-based botanicals, organically grown herbs , active ingredients, vitamins, salts, moisturizing oils and rare minerals. Step up your bath game with these amazing soaks that pamper you to the nth degree.
This minimal home wellness brand uses a high quality coconut and soy blend paired with subtle fragrances to create the perfect candles. Their aesthetic is simple and fits into every home décor style, providing a zen and peaceful mood.
Jungalow founder Justina Blakeney has curated a lush, colorful aesthetic that is sure to please any interior design enthusiast. You'll find wallpapers, planters, art, rugs, pillows, tabletop pieces, and more on her site.
Angela Richardson has created an all-natural and nontoxic cleaning product company. The brand is Leaping Bunny–certified and has favorable ratings from the Environmental Working Group, and focuses on the core tenets of People, Environment, Community, Sustainability, and Minimalism.